In the series of exclusive interviews on the topic of “material” for our magazine Soul Design II, brothers Markus and Daniel Freitag were a “must” to interview, as they were among the first to adopt a circular economy model. Their respect for material in its most concrete conception led them to found a company that has become an icon of sustainability. The first Freitag bags were created in reference to the intense and polychromatic traffic of Zurich, developed by reusing materials such as used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This coherent and conscious process is aimed at giving new life to products that have reached the end of their life cycle. “What does material represent in your work?” “What some would consider waste is often a valuable resource. Why use new material for a product, when you can give new life to old and used materials instead? It was natural for us to think this way, and it still is. In everything we do as a brand, we try to stay as close as possible to our philosophy of thinking and acting in cycles.[…] Because from the beginning, sustainability has not been a strategy, but a belief.” Would you like to read the entire interview?