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Paolo Bestetti

When a material acquires more value. “Uniqueness is a term that should be used sparingly. This is especially true in the world of design, where deja vu is standard.” Thus begins Paolo Bestetti, CEO of Baxter, in an exclusive interview in the new issue of Soul Design by L’Ambiente.
When a material acquires more value
“What does material represent in your work?” “A feature of Baxter’s creative process is the ability to merge the perception of material and design. The material itself influences the design, and each product has its own specific material that distinguishes it.” Over time, Baxter’s evolution in terms of material conception has been to draw attention towards the naturalness of the material in the production project. It is a cultural journey that allows us to enhance its uniqueness, and reveal its history. Would you like to read the entire interview?